Using event for marketing

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This is a good guide for how a small business can use an event to build its community: its client and referral network.

Marsha's note: make sure that the event focuses peoples' attention on the question that your business solves. eg if you're a realtor considering an event, don't just do wine tasting in a local restaurant to show appreciation. Consider having the event in a home you've recently sold that's represents a good deal and a good investment - to whet peoples' appetites for real estate - and make sure that every aspect of the event has your personal touch, starting with the invitation.

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